The Future is on Mars® (TFIOM®) is a basketball culture luxury brand with a mission to inspire the next generation to pursue their "Mars". The brand is headquartered in Los Angeles led by a design team from Gucci and New Guards Group. The aesthetic of TFIOM® merges celestial imagery, modernism, nostalgia, and contemporary art with influence from the subcultures of basketball and hip hop. TFIOM® is a division of Mars Reel Media Corp; a youth media company backed by Warner Media, LeBron James, Maverick Carter, Steve Stoute, Drake, Kevin Durant, Dwyane Wade, Nas, Andrew Wiggins, and Shane Battier.